A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribersAdditionally, newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general is gaining popularity over printed correspondence.

Many newsletters are published by clubs, churches, societies, associations, and businesses, especially companies, to provide information of interest to their members, customers or employees.

Some newsletters are created as money-making ventures and sold directly to subscribers. Sending newsletters to customers and prospects is a common marketing strategy. General attributes of newsletters include news and upcoming events of the related organization, as well as contact information for general inquiries.

RingZero E-Newsletter Suite

Responding to demand from our clients, RingZero has developed an e-Newsletter Suite that is easy to use, fully modular and customizable. It includes the ability to create text-only or graphical e-Newsletters and to automatically personalize e-Newsletters with the subscriber's name. Employing advanced message queuing and bounce detection software, we are able to guarantee a much better delivery than competing products, with more e-Newsletters arriving at your customer's inbox instead of the Junk Mail folder.

For every e-Newsletter campaign, advanced and customizable reporting is available that will tell you exactly how many customers receive your e-Newsletter, open it and act on it.

Advanced reporting features:

  • Open Rate
  • Click Through Rate
  • Respondents vs non-respondents
  • Opt out
  • Bounced
  • Delivered to Junk mail or spam folder
  • Added as blocked sender