A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Additionally, newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general is gaining popularity over printed correspondence.
Some newsletters are created as money-making ventures and sold directly to subscribers. Sending newsletters to customers and prospects is a common marketing strategy. General attributes of newsletters include news and upcoming events of the related organization, as well as contact information for general inquiries.
RingZero E-Newsletter Suite
Responding to demand from our clients, RingZero has developed an e-Newsletter Suite that is easy to use, fully modular and customizable. It includes the ability to create text-only or graphical e-Newsletters and to automatically personalize e-Newsletters with the subscriber's name. Employing advanced message queuing and bounce detection software, we are able to guarantee a much better delivery than competing products, with more e-Newsletters arriving at your customer's inbox instead of the Junk Mail folder.
For every e-Newsletter campaign, advanced and customizable reporting is available that will tell you exactly how many customers receive your e-Newsletter, open it and act on it.
Advanced reporting features:
- Open Rate
- Click Through Rate
- Respondents vs non-respondents
- Opt out
- Delivered to Junk mail or spam folder
- Added as blocked sender