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Pay Per
Click Plans (Google) |
Basic |
Advanced +Maximizing Sales Effort
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Superior +Maximizing Sales Effort
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Plan
Details |
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Monthly fee (Thai baht) |
10,000 |
20,000 |
35,000 |
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Minimum signup period |
3 months |
3 months |
3 months |
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Maximum Number of keywords |
50 |
500 |
50000 |
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Campaign |
1 |
3 |
10 |
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Adgroup |
5 |
15 |
50 |
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Total |
30,000 |
60,000 |
105,000 |
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Promotion |
6 months discount 5%, 12 months discount 10% |
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Guarantees
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Guarantee on ranking on Google |
TOP 8 |
TOP 5 |
TOP 3 |
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CPC (Cost Per Click) < 50% of max bid |
n |
y |
y |
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Targets
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CTR (Click Through Rate) > 3% |
n |
y |
y |
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Conversion of clicks into leads >10% |
n |
y |
y |
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Conversion of clicks into sales >2% |
n |
y |
y |
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General
Features |
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Google Search |
y |
y |
y |
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Search Partner |
n |
y |
y |
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Content Network |
n |
y |
y |
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Keyword research&recommendation |
n |
y |
y |
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Ad text recommendation |
n |
y |
y |
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PPC ad text optimization |
n |
y |
y |
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Ad text recommendation |
n |
y |
y |
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Language |
ENG/THAI |
ENG/THAI |
Worldwide |
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Location |
1 |
1 |
Worldwide |
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Time&Date |
Able to select |
Able to select |
Able to select |
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Sales pitch optimization |
n |
y |
y |
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Keyword Quality Score optimization |
n |
y |
y |
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CTR & ROI maximization |
n |
y |
y |
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Surcharges:
- Optimization is for Google Adwords; adding a PPC platform (YSM, MSN) adds 20% to the Plan price
- The PPC plans are for websites with an unlimited number of pages and 25 unique landing pages. For every additional 25 landing pages a surcharge of 10% is added to the Plan price. Explanation: a landing page is the page the PPC ad is pointed to; e.g. a product or services page.
Plan renewals, discounts & guarantees:
- All plans are renewable under the same conditions and targets. On renewal a 5% discount is given, on the price agreement.
- About the strenghts & weaknesses of SEO versus PPC please check here:
SEO versus PPC.
Explanations on the terms used above:
- Keyword Quality score: a mixture of CTR (click through rate), keyword relevance to the ad text, and landing page
quality; a high quality score will result in a higher ad ranking at lower CPC (cost per click).
- CTR: Click Through Rate: the ratio of clicks / number of ad impressions.
- ROI: Return On Investment; = sales margin * number of sales.
- Content targeting: PPC ads can be shown on Google's content network (e.g. About.com, Lycos, etc).
- Site targeting: PPC ads can be shown on targeted websites (so not only on search engine screens).
- Campaign targets for 1 location or 1 country.
References:
- To see some of our references, please check here:
references Ringzero.
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PPC Plans