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Pay Per
Click Plan (Google) |
Bronze PPC |
Silver PPC |
Gold PPC |
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Plan
Details |
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Monthly fee (Thai Baht) |
25000 |
30000 |
35000 |
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Minimum signup period |
1 month |
3 months |
6 months |
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Maximum
Number of keywords |
50 |
500 |
50000 |
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Guarantees
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Guarantee
on ranking on Google, Yahoo, MSN |
top5 |
top3 |
top3 |
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CTR (Click Through Rate) > 3% |
n |
y |
y |
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CPC (Cost Per Click) < 50% of max bid |
n |
y |
y |
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Targets
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Conversion of clicks into leads >10% |
n |
y |
y |
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Conversion of clicks into sales >2% |
n |
y |
y |
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General
Features |
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Competitor,
SWOT & keyword research |
y |
y |
y |
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Keyword
& SERP/SEO research |
y |
y |
y |
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PPC ad
text optimization |
y |
y |
y |
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Weekly
& monthly stats reporting |
y |
y |
y |
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Keyword
Quality Score optimization |
n |
y |
y |
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Landing
page SEO & sales pitch optimization |
n |
y |
y |
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Website
clickpath optimization |
n |
y |
y |
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CTR &
ROI maximization |
n |
y |
y |
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ROI -- SEO
-- Sales pitch tuning |
n |
n |
y |
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Content,
Site & PPA campaign creation |
n |
n |
add-on (opt) |
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Yahoo
& MSN Adcenter campaign creation |
n |
add-on (opt) |
add-on (opt) |
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Surcharges:
- Optimization is for keyword targeted campaigns; adding site-targeting or PPA ads 20% to the Plan price.
- Optimization is for Google Adwords; adding a PPC platform (YSM, MSN) adds 20% to the Plan price
- Optimization is for English or Thai websites; adding a language adds 20% to the plan price
- The PPC plans are for websites with an unlimited number of pages and 25 unique landing pages. For every additional 25 landing pages a surcharge of 10% is added to the Plan price.
Explanation: a landing page is the page the PPC ad is pointed to; e.g. a product or services page.
Plan renewals, discounts & guarantees:
- All plans are renewable under the same conditions, targets and guarantees. On renewal a 10% discount is given,
on the original plan price.
- Note that SEO plans have targets only; no guarantees. Guarantees about ranking are provided only with our PPC Plans.
- About the strenghts & weaknesses of SEO versus PPC please check here:
SEO versus PPC.
Explanations on the terms used above:
- SWOT: Strength, Weakness, Opportunity, Threat analysis.
- SERP: Search Engine Result Page; ranking position on the search engine page.
- Keyword Quality score: a mixture of CTR (click through rate), keyword relevance to the ad text, and landing page
quality; a high quality score will result in a higher ad ranking at lower CPC (cost per click).
- CTR: Click Through Rate: the ratio of clicks / number of ad impressions.
- Website clickpath: path followed by a user when navigating the website.
- ROI: Return On Investment; = sales margin * number of sales.
- Content targeting: PPC ads can be shown on Google's content network (e.g. About.com, Lycos, etc).
- Site targeting: PPC ads can be shown on targeted websites (so not only on search engine screens).
- PPA: Pay Per Action: clicks are paid per action (e.g. lead, signup, sale); not per click
- Yahoo Search Marketing, MSN Adcenter: PPC platforms from Yahoo and Microsoft.
References:
- To see some of our references, please check here:
references Ringzero.
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PPC Plans